To help consumers differentiate your brand from

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list of contents What is Brand Positioning? How important is Brand Positioning? Types of brand positioning Brand positioning process WHAT IS BRAND POSITIONING? What is Brand Positioning? For marketers There is no doubt that the brand positioning It is one of the most important elements in any brand strategy. Which some people might define brand positioning as “Brand Value” which is not wrong at all Essentially brand positioning serves an important purpose: to get your company name into the minds of your target audience for a specific reason. competitors in the market All of which is a process. in creating a unique image of the brand To compete for space in the minds of the target group.


But before starting to position the brand to achieve satisfactory results. Mark Job Seekers Phone Numbers List eters need to understand the basics of brand positioning. In the following issues first What was our brand born for? It is important that we first answer the question of what it means to have a brand in our market. What is that and what for? Who is our brand born for? That is we need to understand who our brand is most important to. This is to create as much value as possible in the brand's existence. When will consumers buy our brand? Or what is the trend of consumer purchasing frequency? Who are our brand's competitors? This includes your brand's direct and indirect competitors.





Taking into account all the important basics above It will help us to effectively position our brand. And most importantly to avoid repeating brand positioning with competitors in our market. Positioning your brand will help consumers realize that your brand is an attractive alternative. In which the brand can show a position that summarizes what your brand does. And why is it more prominent to create space in the minds of consumers? Who is your target audience? When writing a position statement Try putting yourself in the customer's shoes. Use language they are familiar with and think about what they want to hear. What is your unique position in the market? Look at your competition and make sure you can articulate how your brand is superior. What are your brand's biggest benefits? You don't have to be so humble that you don't see the benefits of your brand.