The source of inspiration for the

HongKongPhone

Because of this that Xiaohongshu can realize the content generalization and crowd-breaking journey from an absolutely useful "shopping guide" to a relatively niche "new lifestyle trend" to a "life experience" for the general public. . Only at the stage of the "life experience" platform will "offline" become a key element of Xiaohongshu. Otherwise, offline content will be just ordinary content, and offline activities will be just ordinary local promotions, which will not create any connection with the community. More levels of interaction. 2. Offline activities as a starting point for operations Since last year




Xiaohongshu has included more or less offline-related actions when conducting community operations in various forms and themes. There is no need to talk about the many new outdoor-related trends that emerged last year, such Hong Kong Phone Number  as City walks, camping, and Frisbee. These are all formed based on the insight and amplification of users' active offline behaviors under the background that users are more willing to go outdoors. In addition, the community will also proactively launch some offline activities sporadically in various places to serve the community and attract new members and promote activity. In the operation of these offline activities





community content is the starting point, localized execution capabilities are the basic requirements, and online feedback is a necessary indicator. In the process of feedback, the community is the amplifier and UGC is the engine. For example,  Changsha "Connection Point" activity was that the community found a good response to the content of "Ningbo Metro Connection Point" at the station. The reason why this idea was launched in Changsha is because young people in Changsha have a culture of "walking" (similar to the city walk that everyone became familiar with later). In order to further establish a