By understanding your audience's needs

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definition A customer is any person or company that purchases or uses a product or service. It is usually identified in two ways: as a final consumer or as an intermediary. In the case of B2B (Business to Business) companies , they are other companies that acquire solutions for their own use or for resale. How important is it to know my client? Knowing your customers is important for several reasons. Among them are: Improve the experience:  and expectations, it is possible to offer a product or service that meets their expectations. This results in a more positive experience, .


speeds up the sales cycle , making processes Phone Number List efficient. Trends in the use of chat in online communication The trends reflect the continued evolution of the use of chat in online communication, highlighting the importance of personalization, intelligent automation and integration with popular platforms. Companies that embrace these trends are positioned to deliver more effective customer experiences that align with market expectations. But after all, what are they? Does your company really need to invest in all of them? See more below: Artificial intelligence and advanced chatbots The evolution of artificial .




intelligence (AI) has driven the development of advanced chatbots that go beyond simple programmed responses. Through machine learning techniques, these chatbots have the ability to understand human language , adapting according to interactions with users. Not limited to ready-made commands, they improve engagement by learning from each interaction. Among other things, they are able to clarify doubts, share knowledge, offer guidance and even guide users through complex processes, providing more natural and personalized interactions. Integration with virtual assistants The integration between chatbots and .