You don't need completely new content

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Move on to the strategy phase and define your overall approach to your audience. Finally, we'll show you the specific tactics you'll use to execute your strategy. Here's what might be different in 2021 compared to 2015. For example, "I need to focus on SEO and long-form work" or "I need to do Instagram Stories." Diagnosis comes before strategy, before tactics. But too often we content marketers jump to tactics right away (because...it's fun) at the expense of the previous two steps. If you're lucky, you might have temporary success, but this is not a reliable, repeatable way to build a long-term build. Influence on Our Content. Fio Dossett Fio Dossett Who wrote the article you are reading? Optimize existing



content You don't need completely new content . If there's a force that says you need more blogs, more landing pages, and a  Australia Phone Number Data steady "pace of publishing" to beat the competition, run! He has two reasons. This seemingly innocuous question cannot be answered with a quick yes or no. Most leaders who speak from this perspective are either under pressure from other executives within their company to wage a traffic war, or they don't yet understand the power of SEO for the long game. data. You need data about underperforming content and opportunities in your immediate vicinity. Develop a strategy for low-quality content with low page views, backlinks, and engagement of any kind. Empathizing with the former and armed with the latter,



       



it becomes easier to advocate for further optimization rather than pure new content. It's just as important to continually organize and optimize your existing content as it is to chase down shiny new topics. Alina Benny Alina Benny Content Lead Nextiva take a holistic approach Content summaries are a great resource for building top content and giving writers a starting point (no one likes a blank page). But in 2021, your own audience will become even more important. This means you need to think beyond the brief. Think about her SEO for your entire site, including a strategic sitemap, content that supports that sitemap, and clear, non-intrusive ways to build your list and collect first-party data.