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Of the differences, relationships, analysis methods for each, and improvement methods. Let's understand bounce rate and exit rate and utilize Google Analytics. bounce rate First, let me explain about the “bounce rate”. Although it has a literal meaning, it is important to understand it accurately. What is bounce rate? Google explains bounce rate as follows: Bounce rate indicates the percentage of all sessions that started with that page that was the only page in the session. Difference between exit rate and bounce rate – Analytics Help It's a little difficult to understand, so I'll explain it clearly. First, users visit your company's web page for the first time through a search engine or link from an external site.

This visit is called a "session." Leaving the website without moving to another Phone Number List page from the first web page viewed is a "bounce", and the "bounce rate" represents the percentage of sessions that bounce back. It's an indicator. Bounce rate guideline There may be many people who say, ``I feel like a high bounce rate is a bad idea'' or ``I wonder if my site's bounce rate is higher than the average value.'' The average bounce rate varies depending on the type of website and page. Bounce rate guideline 1 Quote Bounce Rate Benchmarks: What's a Good Bounce Rate, Anyway? EC, retail: 20-45% B2B: 25-55% Lead generation: 30-55% Landing page: 60-90% Dictionary sites, blogs, portal sites: 65-90% It also seems to vary depending on the channel. Bounce rate guideline 2 Quote Bounce Rate Benchmarks: What's a Good Bounce Rate, Anyway? Banner ad: 56.50% Social media: 54% Direct visit: 49.90% Listing advertisement: 44.10% Organic search: 43.60% Links to other sites: 37.50% Email: 35.20% The average bounce rate varies depending on the characteristics of the website and the traffic route, so please use it as a guide.



Attrition rate Next, let's talk about the withdrawal rate. It has a slightly different definition than bounce rate, so let's understand the difference. What is withdrawal rate? First, let's check Google's explanation. Exit rate indicates the percentage of all pageviews for an individual page that resulted in that page being the last page of the session. Difference between exit rate and bounce rate – Analytics Help This is also a little difficult to understand, so I will explain it clearly. Users often browse other pages on a website before leaving the website, instead of bouncing back. At this time, the percentage of pages viewed as the last page is the "exit rate." To take a corporate website as an example, if you view the ``Company Overview'' page, then view ``History'' and ``Product Introduction,'' and finally view ``Recruitment Information,'' before closing the site, the ``Recruitment Information'' page will be displayed. This means that he left with "information".