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Once you have started a PPC campaign, in order for it to bring the results you want, it is important to be vigilant, constantly following the metrics that interest you, so that you can then pay the necessary attention to the optimizations. If the marketing objectives and what they imply are clear to you, here are some optimizations that we propose: Google Ads Optimize your Google Ads budget according to seasonality It happens that interest in a product or service that you want to promote increases or decreases in certain periods of the year. But how can you find out information about seasonality right from the Google Ads interface? The Keyword Planner tool offers you this facility by accessing the "Get search volume and forecasts" option. As you can see below, for the search "women's shoes", we have a graph that shows the volume of searches for each month of 2018. You can also select another time interval up to the current month.
Notice that the months of March, April and September had the most searches. If you have a fixed budget for each month of the year, you will notice that in the months with low interest not everything will be consumed, and in the others it will be limited and implicitly the ads will not be displayed all the time in front of potential customers. With this information at your disposal, you will be able to use the budget intelligently, allocating more in the months with high Phone Number Data interest and less in those with low interest. Optimize Google Ads campaigns using negative keywords in broad match format Suppose you have a campaign where you sell vegetable seeds, but they are not cheap. For this reason, you want your ads not to appear in searches that contain the word cheap. By default, you can exclude the unwanted search terms of a keyword by selecting them and adding them with a simple click to negative keywords.
If users write exactly those terms in Google Search, then the ads will not be displayed. But what will you do if there are hundreds of monthly searches, many of which have only one impression and are formulated differently, among which the words "cheap" or "cheap" will probably be found? You will create a filter that will contain the word "cheap". After reviewing the list of results, extract all the variations of the word "cheap" that are found in the search terms. you can add preventive and cheap. Write down the words after which you add them as negative words. In this way, your ads will no longer be displayed for searches containing the three words, thus saving precious time and even budget. Facebook Ads It optimizes the schedule in which advertisements run Many times when you run Facebook campaigns you can notice that some days of the week, or some hours of the day, bring better results than others.
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發表於 2024-1-24 17:33:26