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Digital Reflections and Trends and Managing Directors It's been a bumpy year and consumer behavior has shifted more than ever in the past few months. Progress on a topic that was already popular before the pandemic accelerated as a sizable portion of the working population shifted to hybrid work. Leisure and social activities in high street and brick-and-mortar venues are affected. Online shopping and digital subscriptions, including streaming services, are growing rapidly.
The development of new technologies has made online content more buyable. New pet owners are thriving with increased environmental awareness. As marketers we should stay abreast of these changes and adjust our thinking to better understand who our new customers might be and photo retouching how our existing customers' perspectives and circumstances might have changed. Prepare for marketers to lose access to more of the data they already rely on and increasingly turn to third-party data collection as the foundation of many marketing initiatives. SEO Trends & Directors seems to be stealing the show in 2019. But despite Google's good hype about the rollout, the update itself, broadly speaking, doesn't seem to be what many people expected. ranking has a huge impact.

Nonetheless page experience signals will continue to play an important role throughout the year and there will be plenty of updates and tweaks in this area. Ensuring a fast and intuitive experience for users will remain a top priority. Google's ever-expanding understanding of search queries will likely be a major consideration in 2019's strategy. The more search engines can understand complex search intent, the more opportunities this opens up, whether considering the entire search process or what complex search tasks can now help solve problems that were previously unsolvable. Validating your content ideas and grounding them in data will be more important than ever. There should also be more consideration of where the client's target audience is discussing their brand.
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