Create a pilot project and the official campaign

joypaulai19

With the list of accounts and knowledge about how your solution can be offered to each company, an initial project can be created.

The pilot project is crucial at this time. This is because it all Chinese Overseas Asia Number Data ows you to understand exactly how to relate to your audience and the actions that should be taken.

After this initial analysis and due documentation, it is time to start the official campaigns.

Promote relationships, engagement and conversion
It is through content and campaigns that relationships with key customers are established.

Therefore, take advantage of contacts and interactions to promote real engagement and loyalty.

With dedicated attention and appreciation for ICPs, conversion and upgrades become easier.

Measure the results
Finally, in order to complete ABM records, it is essential to keep track of the campaign.

Measuring results is what makes it possible to optimize and improve campaigns.

Be faithful to the KPIs established in the first steps. They bring a clear vision of the project’s evolution.

It is this record that creates parameters for the application of new, more effective strategies and the basis for the functioning of the campaign. ABM is practically synonymous with documentation of actions.

Benefits of investing in ABM
More directly, the main benefit of ABM is targeting campaigns. This is because it acts like a magnifying glass over customers' ideas in the sales model.

Consequently, the company's results and growth are accelerated.

Furthermore, working with selected and strategic accounts improves relationships and reduces costs.



It is worth noting that this is a strategy suitable for different market segments. After all, it requires an initial analysis to meet the specific needs of your business.

Considering all these factors, it is possible to say that the advantages of ABM are:

More accurate and efficient campaigns;
Increase in qualified sales;
Direct impact on the ROI (Return on Investment) obtained;
Improvement in Average Ticket;
Cost reduction;
Possibility of upgrading favored;
Better alignment between marketing and sales teams;
Optimized sales cycle.
The ABM Categories
To promote the appropriate results for different niches, Account Based Marketing is divided into three categories.

One-to-one: Strategy for more specific contacts, requiring targeted action.
One-to-few: Aimed at a group of accounts with similar characteristics.
One-to-many: Also known as programmatic, the strategy becomes more automated.
For better understanding, it is possible to imagine a pyramid. In it, the one to one would act as the most specific point of the relationship. Meanwhile, one to many would be the basis, with less targeted actions.