Send out your gift guides and early bird specials at the beginning of the mon..

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Marketing calendar! Personalize it: You should always have some degree of personalization in your communication with customers, but for Valentine’s Day emails and notes especially, you’ll want to make sure you level it up to give it a genuine feel. Don’t make it a sales pitch. You can (and should) offer a little something in your message, but not angled in a way to get them to buy. Stay away from your typical deals and offer something that requires a little more thought. It’s about surprising them with a gift, not increasing holiday sales. Send it ON Valentine’s Day: Again, this is not exactly meant to be a Valentine’s Day marketing campaign.


Send your greeting out on the actual day. valentine's day card to customers Source Include something special: As I mentioned, this should be thoughtful and more personalized—so, not your typical sales promotion. Maybe a dis Iceland Phone Number count on a common item they order, a gift card, a freebie, or even a hand-written note. Offer a coupon for a free beverage or ice cream cone at a local mainstay. It could also mean a free resource roundup or guide, or a scrapbook or timeline visualization of your relationship with them. If you’re limited on budget, make the offer only to your most loyal customers.





Be inclusive: Stay away from language about celebrating with your loved one (there are plenty of singles, widows, and lonely individuals out there) and make it about your relationship with them. Get more diversity and inclusion holiday tips here. Use conversational tone: Stay away from formal speak. The less awkward you try to make it by dodging the L word or keeping it professional, the more awkward you’re going to make it. The goal is not to be authoritative, it’s to connect. Dear Jane: On behalf of [company] we would like to extend our appreciation to you, our valued customer on this Valentine’s Day. We value the trust you put into our business and send you warm wishes on this sentimental day. Now, that’s just awkward. Let’s take another look at a