ADVERTISEMENT Optimize your site for

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ADVERTISEMENT Time Finally, something that we have left implicit in our article: SEM seeks to generate results in the short term that fade when the money runs out, and SEO bets on fruits harvested in the medium or long term but that last over time. Despite the intense fight that exists between SEO vs SEM to be chosen in marketing actions, it is important to clarify that they are not mutually exclusive initiatives. How to use SEO and SEM in your strategies? Currently, SEO and SEM are two essential techniques to have results on the Internet. Combined, they can serve as an infallible weapon to attract and convert users from the first day of your campaigns and last over time. Look at the SEM first, SEO second philosophy.

SEM and then SEO Using these two methodologies can become Telegram Number Data a great ally in generating leads and converting customers for your business in the following way: Conduct a keyword study The first step to establish a strategy that combines SEO and SEM in your campaigns is to carry out a keyword search that summarizes the trends in your field. Tools like Google Ads Keyword Planner or SEMrush will help you find those with high demand and low "supply." Take advantage of insights Once you have chosen the keywords for your Content Marketing campaigns, it is time to launch the SEM to attract the first users. Create a plan for the type of content and the type of ads that will give results within that segment.



ADVERTISEMENT Optimize your site for SEO Whatever the objective of your marketing actions, you will need a well-optimized site to really capture the attention and interest of users. Both SEO and SEM are useful when we have web pages that are well adapted to the user experience that the visitor expects to have and comply with the positioning factors that Google considers. Create your Ads campaign When you have a site ready to receive visitors, it's time to take advantage of the short-term benefits of SEM! What will need a solid and consistent advertising strategy through platforms such as Google Ads to capture visitors and transform them into leads for your business.