This segment will show us

jilhok0009@gmai

A few segments that are worth using The impact of PPC campaigns on free traffic Such a segment will show how traffic from paid campaigns affects traffic in organic searches. cpc to organic After applying this segment, we see that there were  conversions, which is less than one percent of all transactions on this particular page. analysis result The shopping path in this case looks like this conversion path The impact of organic search on PPC In this segment, we will learn how SEO supports paid campaigns. organic on cpc The data after applying this segment show that there were  conversions in this model. seven conversions.


The shopping path is as follows conversion path The impact of social media Europe Cell Phone Number List on organic search Sometimes social media does not generate conversions directly, but it strongly supports conversions, especially in stores.  if and how social media helps with organic search conversions. the impact of the campaign on organic Assisted conversions We already know how to create segments and what they can be used for. So lets try to improve the Assisted Conversions report for CPC campaigns . Lets go to the assisted conversions report, add a segment like this cpc to cpc We include every interaction secondary and first coming from CPC and exclude CPC campaigns from the last place in the purchase path.





The generated report is as follows and looks quite different than the report without the segment overlay. Note that all assisted conversions have been assigned to other traffic sources. Interesting, right? The presented segments and their interpretation, of course, do not exhaust the topic. We have enormous opportunities to create them. Each new segment gives us answers to different questions. I presented segments mainly related to the interpretation of traffic sources and their impact on other sources. But as I mentioned, we can use ad groups or campaigns in a segment to find out how they influence each other. To discover all the possibilities of this usability, first of all we need to start using and testing it.