The diversification of needs due to the introduction

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Reason for using SNS?'' In this article, we will explain in an easy-to-understand manner why you should use owned media and SNS together. Although it is a tool to provide information to users, it is also true that it has an appeal that is unique to SNS. Related article: What skills do owned media writers need? Explaining how to search for writer recruitment based on market prices Related article: What is owned media monetization? We also explain the characteristics of sites with high monetization effects and the causes of failure! Related article: How to efficiently operate owned media | Common problems explained! Why you should use owned media and SNS together now First, I will explain why you should use owned media and SNS together.

Responding to modern challenges such as changes in the purchasing process and diversification of needs is the reason why many corporate personnel and sole traders are starting to adopt SNS. Related article: What is owned media monetization? Changes in the purchasing process The first reason why Brazil Phone Number Data owned media and SNS should be used together is the change in the purchasing process. Until recently, the mainstream of marketing was to use mass media such as television to widely disseminate information to users. However, in recent years there has been a noticeable shift away from television, and it is said that before purchasing a product, people go through a process called ``ULSSAS.'' ULSSAS is an acronym that stands for UGC (user-submitted content), Like (like).



Search1 (search using SNS), Search2 (search using search engines), Action (purchase), and Spread (diffusion). This is a purchasing process that refers to checking and being influenced by the impressions of friends on SNS before making a purchase. The first reason why you should use both owned media and SNS is to respond to the modern world where gathering information through SNS has become commonplace. Related article: [On-site perspective] What is in-house SEO? Tips, procedures, and points for successful in-house production Diversification of needs  of IT is another reason to incorporate SNS marketing. It is believed that users' hobbies and preferences have diversified as the method of gathering information has shifted from television to the web and users have become exposed to.