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Even a layperson who proceeds carefully and patiently can theoretically write high-quality SEO texts. Of course, we still prefer to work with B2B specialist editors from the respective industry - simply because of the immense time savings in fact checking. It is often advisable to supplement the content of the writing plan from the search intention hierarchy analysis with original content nuggets. Interviews with internal or external specialist target groups are particularly suitable for obtaining original content. Search intent: Upside down The above illustration suggests that the keywords are defined first and the search intention and thus the content and structure are then derived from them.
However, in practice, keyword prioritization often takes place based on performance HK Phone Number metrics, in particular: monthly search volume, keyword difficulty and PPC costs. a reverse approach may also be possible: Determination of conversion-related search intentions of the desired target group(s) from surveys Prioritize keywords according to estimated chance of converting Creation of BoFu content (bottom of funnel) for long-tail keywords Slow expansion towards ToFu (top of funnel) and head keywords Head keywords vs. long-tail keywords A graphic with a Brachiosaurus illustrates the difference between head keywords and long-tail keywords.
Keywords are divided into head keywords (generic) and long-tail keywords (specific). What is generic and what is specific is determined by the number of search results in comparison with the content-related understanding of the search intention. Example: Type of keyword Monthly search volume Keyword Difficulty PPC costs tpe head keyword 140000 33 $1.10 medical grade tpe long tail keyword 120 17 $3.00 Some industries are smaller niches overall than others and there is less content or demand for content. That's why the distinction between long-tail and head keywords cannot be based on a single absolute limit.
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發表於 2024-3-14 12:51:14