Yet, you have gained a customer

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Improve the profitability of future campaigns By understanding the impact of campaigns on overall revenue growth, you can identify the right techniques to adopt. What is a good marketing ROI? A ratio of  is considered a good Marketing ROI. In other words for  euro invested, you must earn  euros. However, this objective depends on your company, your sector of activity and the competitive universe. The more competitive your market, the lower the return on investment. The main goal is to have a positive marketing ROI, initially, to try to optimize it later.


In addition to these factors, the value of your marketing ROI depends on the type Mexico Phone Number Data of marketing campaign. For example, a prospect acquisition campaign will certainly have a lower return on investment than a strategy to retain your existing customers. In the first case, the value of the first purchase does not always reach the cost invested in the acquisition. Result the ROI can be neutral or even negative. who can become a repeat buyer. Hence the importance of calculating your lifetime customer value ,





A valuable indicator. As part of a loyalty program, you encourage repeat purchases. Your target already knows you and is normally! satisfied with your products or services. It will be easier to convert, which logically increases the ROI. How to calculate the ROI of a marketing action? One of the main challenges in calculating marketing ROI is the measurement approach. The formula to use is simple, but it is still necessary to integrate all the elements of each component.