Through the value proposition you do not establish

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How to find the value proposition for your eCommerce business The value proposition is the connection that the brand establishes with the potential buyer. It is the key to him creating a preference for you and your business, and facilitates customer loyalty. Through the value proposition you do not establish your position in the market, but in the minds of your customers. The difference between your business and competitors is more visible in consumer preferences, and this position is essential for your business to occupy the appropriate place in relation to the needs of those you address through the products or services offered.


What steps should you follow to find the value proposition of British Student Phone Number List your business: 1. Do a qualitative market study and find out what matters to your customers : Ask 5 buyers (to find out why they buy from you) and 5 potential buyers (to find out why they didn't buy from you). What you need to ask: What shopping missions have you had in the last 12 months? What were the 5 most relevant stores where you could have bought (for each mission)? What were the 5 most important criteria by which you chose where to buy? Order the 5 stores according to how well they think they fulfill the 5 criteria Where did you buy from? 2. Do a quantitative market study - To validate what people answered you in interviews: Paid version: Hire a research agency to collect 1,000 responses from customers in your target Free version.





Questionnaire on Google Survey with a minimum of 50 of answers on the purchase mission 3. Identify your competition : Find other companies like yours that either have the same business model or alternative business models (alternative communication & sales channels). Discover how it can make you stand out in the customer's perception by analyzing what exactly these companies are doing or not doing. 4. Find the points of differentiation : Find out what makes people choose your products or your business and clarify how these points differentiate you from your competitors. Examples that can help you identify the points of differentiation: price, information, convenience, range of products, experience, reputation, services offered. Use the points of parity, to find more easily the elements that differentiate you from the competition: Customer desire, Characteristics of your products, Characteristics of competing products. 5. Use the Value Proposition Matrix : Completing it will help you discover what is the Perception of Importance versus the Perception of Execution, in the view of customers.