You should also offer expert advice and unique descriptions

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Pay attention to unique web texts Are your product descriptions complete and unique? Can your users find the information they need on all pages of your online shop? Google, but also your users, expect comprehensive information about the product, your company and your team. Make sure that the texts match your search terms 100 percent. So stay away from ready-made texts or texts from cheap text agencies . Stefanie gives you a detailed description of what makes good product pages and how you can create them yourself in her article Tips for Product Pages .


Without good texts, however, everything is a waste. Only if you have good texts on Special Data your website can you kill two birds with one stone: your users stay on your site longer and show Google that they like your site. As a result, Google also rates your website positively and rewards it with better rankings. Maike will tell you how you can become a web copy pro with her tips for writing web texts . Snippet optimization_snippet Snippet optimization: The better the description in the snippet fits your page, the more users click on it. © iStock / Getty Images Plus / trinetuzun 3. Design optimal snippets This leads us straight to the next really extremely important point.




In order to be found in the search engines and attract visitors to the site, you have to pay particular attention to one thing: snippet optimization! A snippet is the excerpt of a website in Google search results. It is the first thing a user sees on your website and should therefore be designed to be as inviting and appropriate as possible. In brief: It consists of title and description and forms the search result that is displayed to you for a page in the search results (SERPS).