Sign up for Google My Business

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If you operate a physical business, creating a GMB profile is a must. It helps you with brand visibility and authority in both Google Maps and search because it gives you a branded local listing that resembles the Knowledge Panel. local listing 1 However, signing up for Google My Business doesn’t guarantee inclusion in the Knowledge Graph. I searched for the most popular restaurants and bars around me in the Knowledge Graph API and very few of them were listed as entities. Nevertheless, providing Google with structured data in your GMB listing may increase your chance of being included in the Knowledge Graph. Just make sure to use the same details (name, address, phone number, etc.) as on your website and social media. 4. Create a.org entry stores structured data for Wikipedia and other Wikimedia websites.


I recommend starting creation if you don’t yet have any Wikimedia presence. A big chunk Special Data of Google’s Knowledge Graph data comes from , and I would argue that having a profile there is even more important than Wikipedia. But, unlike Wikipedia, creating an item on is quite an easy and straightforward process. What’s not easy is complying with all the rules, especially the Notability policy. You can give it a shot using good sources to back up your data but know that it might get deleted unless you already have a linked Wikipedia page. To get you started with Wikidata, go through their Help portal to get the gist of how the platform works and then watch this video on adding and editing items. You should then be ready to contribute to the biggest open-source structured database. 5. Get a Wikipedia page Notice how I used the word get instead of create.




You can try to create your own Wikipedia page, but you need to make sure to adhere to all policies and guidelines. In short, mention only objectively valuable information that can be backed up by trustworthy sources. On top of that, you need to comply with the Notability policy already mentioned in the tip above. This is exactly why you want to be mentioned in mainstream media and other authoritative sources. I recommend you don’t try to find loopholes in the creation process. Your page will get flagged sooner or later, and anything shady will stick in your log history. Your best bet is to market yourself so well that someone unaffiliated with your business creates a Wikipedia page for you.