How does a B-side product manager

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deviation in the direction of growth. An obvious problem is that Alipay, as a third-party payment tool, can serve both users and merchants, and can well solve the payment needs of daily payment and online and offline shopping scenarios. Later, the launch of Yu'e Bao function also used financial services to meet user needs, achieving two-way growth in user scale and cash flow. But when users have no clear needs, how can Alipay reflect its user value? In response to this problem, Alipay chose to add social functions to extend the usage scenarios. Therefore, in


addition to payment, financial management and other scenarios, Alipay has added red envelopes, collections of five blessings and other functions and activities that can create traffic effects at important marketing nodes during the Malaysia Phone Number Data Spring Festival. At the same time, in conjunction with the theme of public welfare, Alipay has launched Ant Forest, Ant Manor, Baba Farm, Ant Village, and Magic Ocean.  quickly get started with new business? When joining a new company or being responsible for a new business, how can a B-side





product manager quickly get started with the new business so that he can enter the work process more smoothly? View details> Rich functions and activities can indeed have a positive effect on increasing user duration, but they cannot solve the fundamental problem of user retention. Data from the  Alipay Annual Discovery Report shows that nearly  of young users steal the energy of their friends in the morning, noon and evening, and nearly million users assume the joint custody of chicks with their friends. million is a lot, but compared to billion users, it is just a drop in the bucket. Of course, product functions and activities can be infinitely superimposed. You can steal energy today and give feed tomorrow.