The Google EAT Paradigm: What it means for your websites

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Do you want to know what it is and how this can have to do with the quality of your website ? Read the next lines!Google EAT: meaningThe Google EAT paradigm is, as the word itself suggests, a model to follow to achieve a good score on the quality of a website .Let's first clarify that EAT, as you may have imagined, is an acronym where :E stands for Expertise , or Experience/expertise in a certain area/topic;A stands for Authoritativeness , or Authoritativeness : being a point of reference/qualified to talk about certain topics;T stands for Trustworthiness , i.e. reliability/ability to instill trust in the user who reads.



Extract from the Official Google GuidelinesEAT's explanation Special Data according to official guidelinesWe all know that Google wants to provide its users (who are also yours) with the best results, both in terms of relevance (providing coherent answers to the query) and in terms of quality and exhaustiveness of the web page.How many times have you heard the famous phrase “Content is King” repeated? Well, it's not a coincidence and not even one of the many SEO trends for 2020 ...but Google's EAT Paradigm must become your mantra, and you will have the opportunity to understand it better in the next paragraphs.Google EAT and SEO: is the paradigm a ranking factor?The importance of content quality is not a new concept in Web Marketing: it was way back in 2015 when Google updated the Guidelines for its Quality Raters and addressed the topic in more depth.Let's take a step back: as you probably know, Google is not just a "super robot" that scans sites and decides which ones to reward. In fact, there are professional human figures who are responsible for checking websites, to evaluate the quality of the information it provides, the usability and accessibility characteristics and many other factors.





These people are Quality Raters , and to draw up their ratings on websites they rely on very detailed guidelines from Google itself. These guidelines are not "super secret", you can in fact read them directly here , if you have some time and know a little English ;-).But now we come to the main question: is the EAT paradigm a ranking factor? Technically…no. Basically…yes. What do we mean?We cannot define Google EAT as a technical ranking requirement , simply because Google does not officially include it among the factors.However, we know very well that for Google the quality of what it offers to navigators is fundamental , therefore in a hypothetical scenario in which there are sites that do not respect the EAT paradigm and others that do, it is easy to understand that those in the top positions of the results of research will be the latter.