And there were many times that we

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Darrell believes that one of the biggest reasons for ConvertKit’s bootstrapped success was that it was a service specifically created for bloggers by bloggers. “I was a blogger, Nathan was a blogger. Basically everybody who worked for ConvertKit at that time was a blogger. We knew how they thought, knew how they felt.

They were our friends.” It was scary narrowing their market cambodia number dataset and staking a claim specifically in the blogging community. “But looking back, I think it was that thing that made us succeed more than anything else. had talked like maybe we should broaden this, maybe we should expand our target market.

I’m really glad that we didn’t — at least in this first two years — because it was the intimacy that we had with our people. We know you — because we are you and we’re only for you.” He was able to choose a low-cost marketing strategy that worked because it’s what would’ve worked for him as a blogger.