They want to be entertained, they
Want informative things, they want to see beautiful things. And nothing about “I don’t care!” Pure self-congratulation is also a typical thing that companies like to do on social media platforms. But it's still a social media platform. It's about dialogue and communication. I look at what the users want. Not “I’m so cool!”, the users do that themselves. The users are also there so that they think they’re great! Selfie time. But unfortunately, companies can't win a flower pot with this, as the saying goes. Do you want to get fit in online marketing.With our newsletter you will automatically receive the latest Seocracy articles directly Special Data in your inbox! Click here for the registration form. Next point: Why shouldn't you post content with no added value? Why not? Because it's just boring. The big problem here, of course, is that no one thinks to themselves: “Hey, this post doesn’t have any added value, but I’ll post it anyway,” but rather that they’re not aware of: What actually is added value for the user? The best thing to do is just take a look for yourself: What does my target group look like? What are personas for this? And really put yourself in the shoes of the users. Then there are those who simply post clumsy advertising.
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Okay, but don't you think the people who follow you already know what products you sell? For new things, new items, it definitely makes sense to inform users about it. But otherwise? When I'm scrolling through my feed, I don't want to just see ads all the time, I want to see things that make me think, "Hey, I really like this brand. I think I'll shop there again soon." If you want to sell products, use the retargeting option and switch on targeted ads. They interest users. Much more effective! What you can also see quite often is that the context is missing. You have to know: When you post a post, it stands alone in the feed.
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