Measure example 2 Own media (blog) management
Owned media simply means blogs run by companies, and is one of the standard content marketing strategies. In the case of toB,it can be used to acquire leads and business negotiation opportunities, and in the case of toC, it can be used to obtain orders and create fans of your company's products and services. Of course, we also carry out SEO measures such as keyword designFor more information on branding through the use of owned media, please see the article below. Please also take a look.Also check this articleWhat are the benefits of branding using owned media?Measure example 3 SNS operationThe next thing I will introduce is SNS operation.SNS operations such as the well-known LINE, YouTube, X (formerly Twitter), Instagram, and phone number list TikTok are also a type of content marketing. It is used for a wide range of purposes, from gaining customer awareness to lead nurturing .Particularly in DtoC (Direct to Consumer: where manufacturers sell products directly to customers without going through intermediaries), there is a process economy (opening up and monetizing the process of developing products and services) that utilizes SNS. ``live commerce'' and ``live commerce,'' which aim to increase the number of fans by allowing people to see the production stage, are also becoming more popular, and various ways of selling products and services are also becoming more widespread.The following article introduces the advantages and disadvantages of using SNS to attract customers.Also check this article What is SNS customer attraction? 6 reasons and 8 points to useMeasure example 4 Seminars/webinarsThe fourth example is seminars and webinars. Seminars and webinars are one of the measures often used in toB, where we introduce products and explain how to use them in about 30 minutes to an hour for companies and representatives who are considering purchasing the product.
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In that respect, it can be said that it is a measure aimed at lead nurturing rather than attracting customers, but in some cases, toC is held for the purpose of introducing new products and how to use them.If you don't have an idea, why not take part in Nile's free webinar? Along with gaining marketing knowledge, you can also see know-how on how seminars are conducted. You can apply here, so please feel free to join us.Nile's free seminars/webinarsMeasure example 5 Events/exhibitionsThe fifth example of measures is events and exhibitions.It is a measure that is used for both toB and toC, and in recent years it has often been held online. The objectives are wide-ranging, including acquiring leads and business opportunities, as well as understanding customer needs and finding new marketing tips.Please take a look at the article below, which summarizes the key points for making exhibitions a success.
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